{"id":8106,"date":"2022-03-29T12:33:44","date_gmt":"2022-03-29T17:33:44","guid":{"rendered":"https:\/\/campaign-headquarters.com\/?p=8106"},"modified":"2022-09-22T21:15:23","modified_gmt":"2022-09-23T02:15:23","slug":"3-steps-for-marketing-your-firm-in-2021","status":"publish","type":"post","link":"https:\/\/campaign-headquarters.com\/3-steps-for-marketing-your-firm-in-2021\/","title":{"rendered":"3 Steps for Marketing Your Political Firm in 2021"},"content":{"rendered":"\n<p>The following article about marketing political firm was written by <a href=\"https:\/\/campaign-headquarters.com\/our-team\/\">Nicole Schlinger<\/a> and published by<a href=\"https:\/\/www.campaignsandelections.com\/campaign-insider\/3-steps-for-marketing-your-firm-in-2021\">&nbsp;Campaign &amp; Elections here.&nbsp;<\/a><\/p>\n\n\n\n<p>Think about where you want your firm to be on Election Night in 2022. How many clients do you have? How many people are on your team? What is your gross revenue?&nbsp;<\/p>\n\n\n\n<p>If you want those dreams to become a reality, the time to start marketing your political firm is now. Unfortunately, many consultants and firm owners are so accustomed to standing in the background, promoting their clients, that they forget to use those techniques to market themselves.&nbsp;<\/p>\n\n\n\n<p>The basic principles of grassroots voter contact apply to any situation in which you want to identify, persuade, and mobilize other human beings. That includes marketing your firm to the people who will benefit most from your services. Here are three ways to start.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step one: Identify&nbsp;the ideal client for your product or service.<\/strong><\/h2>\n\n\n\n<p>Once you have that ideal client profile nailed down, you can find people, candidates, or firms to match your description. It\u2019s a lot easier hunting when you know what to look for. Think about this like a benchmark poll to determine which voter groups like your candidate based on their background, beliefs, or accomplishments.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example: My first business was helping Iowa candidates that couldn\u2019t afford. My ideal clients were viable Republican candidates for Congress and governor in Iowa. Primarily, there were Republican legislative leaders with the potential to build a donor base beyond their district, and willing to use our process.&nbsp;<\/p>\n\n\n\n<p>Having an ideal client profile helps you do more than just make a list. It helps you avoid clients that are outside of your scope, for whom your company is simply not the best choice. For instance, in the example above, you\u2019ll see that we didn\u2019t work for candidates in other states or candidates running for county office. This will help you avoid the time and distraction of serving the wrong client, where you\u2019ll likely come up short anyway.&nbsp;<\/p>\n\n\n\n<p>Remember, you should do more than just download a list of candidates. Capture information about every person with whom you come in contact. Someone who isn\u2019t an ideal client today may become one in the next election cycle. Vendors who provide complementary (non-competitive) products make an ideal referral network.&nbsp;<\/p>\n\n\n\n<p>Now that you have a target universe, it\u2019s time to make sure you have a way to systematically track every interaction you have with them. Ideally, you should start with an inexpensive, ready-made CRM. But if all you can afford is a spreadsheet, that\u2019s fine. Think about this like making sure your voter list is loaded into an appropriate app before your volunteers hit the doors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step two: Persuade your audience to use your product or service.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Regardless of your budget, start by making sure you have a marketing appeal that\u2019s compelling to your potential clients. That means focusing on their challenges, rather than your solution. For example, when explaining the benefits of a telephone town hall, at my firm, we talk about giving the candidate a platform to speak with thousands of people, interact with a large audience, and gather useful data. We don\u2019t wax poetic about the software that makes the dialing system work.&nbsp;<\/p>\n\n\n\n<p>Once you have a message worth hearing, apply what you know from the campaign trail to your firm\u2019s marketing. Effective marketing often starts months or even years before your ideal client is ready to buy. Just like your candidate on the campaign trail, you\u2019ll repeat the same message over and over again.<\/p>\n\n\n\n<p>Speaking on an industry panel or being quoted in a local newspaper is a great start. But if the right people don\u2019t hear it, it\u2019s like the proverbial tree falling in the woods. Earned media and even paid sponsorships are only good as your ability to get them in front of the right people. That means building an email list and an audience on social media, so when you\u2019re quoted or featured, the right people hear what you have to say over and over again. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step three: Turn&nbsp;out your targets, just like in GOTV.&nbsp;<\/strong><\/h2>\n\n\n\n<p>If you\u2019ve identified the right audience of potential ideal clients, shared relevant messages in which they were the hero of the story (and not you), it\u2019s time to move from marketing to closing deals.&nbsp;<\/p>\n\n\n\n<p>While the details of your sales funnel may vary, it ultimately comes down to setting a goal for the appropriate number and quality of personal contacts made each week by you and your team.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve all heard friends and colleagues say they rely on \u201cword of mouth.\u201d Or even worse, they \u201clet their work speak for itself.\u201d Would you ever let a candidate use that as an effective voter contact strategy?&nbsp;<\/p>\n\n\n\n<p>Identify your best potential clients. Persuade them to use your product\/service. Close the deal. Now is the time to start using the advice we give to our clients to make headway to marketing political firm in 2022.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following article about marketing political firm was written by Nicole Schlinger and published by&nbsp;Campaign &amp; Elections here.&nbsp; Think about where you want your firm to be on Election Night in 2022. How many clients do you have? How many people are on your team? What is your gross revenue?&nbsp; If you want those dreams<\/p>\n","protected":false},"author":1,"featured_media":7944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[119],"tags":[142,143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Steps for Marketing Your Political Firm in 2021 - CampaignHQ<\/title>\n<meta name=\"description\" content=\"In an article for Campaigns &amp; Elections, Nicole Schlinger shares ways for marketing political firm in 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/campaign-headquarters.com\/3-steps-for-marketing-your-firm-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps for Marketing Your Political Firm in 2021 - 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