Live Call Voter Contact: Turning Support Into Ballots in 32 Days a Case Study
Off-year election voter turnout is never guaranteed. When turnout is low and Pres. Trump is not at the top of the ballot, campaigns cannot rely on party registration alone. Instead, they must build turnout through direct voter engagement. In this Iowa statehouse race, that’s exactly what happened. With just 32 days between the announcement and […]
The Primary Playbook: Building a Smarter Republican Voter Contact Strategy
A strong Republican voter contact strategy recognizes a simple truth: voter outreach is a leaky bucket, and most voters won’t hear your message just once. In this clip from The Primary Playbook webinar, panelists break down a reality every campaign faces: voter contact is a leaky bucket. People miss doors. They ignore ads. They don’t […]