Case Study: Building a Statewide Texting and Live Call Engine
A coordinated political texting service paired with live calls makes it easier to manage message control across dozens of competitive races, and for the Indiana House Republican Campaign Committee, that clarity was critical. Outside groups flooded Republican voters with misleading and anonymous messaging. As a result, it became harder to tell which candidates and organizations […]
How GOP Candidates Can Win With Texts
Republicans in deep-blue districts can still win, if they communicate smarter. Running as a Republican in a Democrat-leaning district comes with built-in disadvantages. However, the Paramus, New Jersey mayoral race shows how a strategic peer-to-peer texting program can flip even the toughest seats. Democrats held a 57% voting advantage, the incumbent mayor had occupied the […]