Case Study: Building a Statewide Texting and Live Call Engine

A coordinated political texting service paired with live calls makes it easier to manage message control across dozens of competitive races, and for the Indiana House Republican Campaign Committee, that clarity was critical.

Outside groups flooded Republican voters with misleading and anonymous messaging. As a result, it became harder to tell which candidates and organizations were credible. At the same time, control of the Indiana House and the Republican supermajority were on the line. There was no margin for fragmented outreach or guesswork.

HRCC needed a coordinated voter contact program. One that could educate voters, identify supporters, and drive turnout across multiple districts without sacrificing consistency or control.The strategy also had to evolve as the election progressed. The program also had to shift cleanly from persuasion to turnout. Without real-time data, leadership would be making high-stakes decisions in the dark.

The Strategy

CHQ partnered with HRCC to build a statewide voter contact program using a coordinated mix of interactive texting and live calls.

Early in the cycle, the program focused on issue-based education and highlighting endorsements from trusted conservative organizations. Interactive texts collected real-time voter responses, allowing HRCC to identify supporters and adjust targeting as data came in.

Then, as the primary approached, those same trusted voices were used through live calls and text messages to drive turnout. In the general election, the program shifted again, narrowing its focus to supporter identification and get-out-the-vote efforts in the most competitive districts.

By the Numbers

• 1.55 million texts sent
• 312,465 live calls completed
• 117,047 total text replies
• 35,596 voters answered live-call survey questions
• Republicans maintained a House supermajority by four seats

The Results

For multi-district efforts like this, a coordinated political texting service becomes the backbone of a disciplined, data-driven voter contact program. Instead of one-way blasts, CHQ used interactive text messaging. As a result, more than 125,000 voters responded, about 15 percent of the total universe.

Live calls complemented the texting program, with tens of thousands of voters answering survey questions that provided leadership with real-time insight into which races needed additional attention and resources.

By Election Day, GOTV texts and calls were focused exclusively on known Republican supporters, ensuring outreach was timely, targeted, and efficient. The result was a disciplined, data-driven program that helped Republicans win key close races and maintain their House supermajority by four seats.

The Takeaway

This program worked because it replaced fragmented outreach with a single, statewide system leadership could actually steer.

In practice, texting and live calls were not run as separate tactics. They operated as one coordinated engine, collecting real-time voter data early, then using that same data to drive turnout when it mattered most. As the cycle progressed, HRCC did not guess which messages were landing or which races needed attention. They knew.

By Election Day, outreach focused exclusively on verified supporters. That eliminated wasted contact and last-minute scrambling. The result was a scalable, data-driven program that gave leadership clarity, control, and confidence, and helped Republicans win close races and maintain their House supermajority.

We helped IHRCC and we can help you too.