Live ringless voicemail gives campaigns a powerful way to deliver one final message to voters without requiring them to answer the phone. In the final days of a competitive California Assembly primary, Dom Belza’s campaign needed an efficient way to reinforce its message before voters headed to the polls.
The campaign faced two significant challenges: limited name recognition and a low-turnout election where every voter contact mattered. With only a modest budget remaining for voter outreach, the team needed a way to reach voters who were not answering phone calls and may not have been seeing text messages.
The campaign needed a cost-effective voter contact tool that could deliver one final touchpoint before Election Day.
The Challenge: Maximizing Voter Contact in a Low-Turnout Primary
Primary elections are often decided by a relatively small group of highly engaged voters.
In low-turnout races, repeated voter contact can make the difference between winning and losing. However, traditional outreach tactics become less effective when voters stop answering calls or ignore text messages.
With a limited budget and only days remaining before Election Day, the Belza campaign needed a solution that could quickly reach likely voters and reinforce the candidate’s message.
The Solution: An Election Eve Live Ringless Voicemail Campaign
CampaignHQ recommended an Election Eve live ringless voicemail campaign targeted to likely voters across California’s Assembly District 3.
Rather than interrupting voters with another live call, live ringless voicemail allowed the campaign to deliver a final message directly to voters’ voicemail inboxes without requiring them to answer the phone.
The message focused on Belza’s endorsements from respected conservative leaders, including Assemblyman James Gallagher, while reinforcing the candidate’s record on public safety, fiscal responsibility, and conservative values.
Because the campaign launched the outreach the day before Election Day, voters received the message when it was most likely to influence their decision.
Delivering Live Ringless Voicemail at Scale
CampaignHQ attempted 34,204 voter contacts and successfully delivered 25,518 voicemails, achieving a 75% delivery rate.
Key results included:
- $5,000 voter contact budget
- 34,204 voters targeted
- 25,518 voicemails delivered
- 75% delivery rate
- Election Eve deployment
The campaign was able to reach thousands of likely voters with one final message without requiring them to answer a call or respond to a text.
The Results
On Election Day, Belza won the three-way Republican primary with 45.5% of the vote, finishing well ahead of the second-place candidate’s 28.9%.
When every voter contact mattered, live ringless voicemail helped the campaign reinforce its message and stay top of mind with likely voters during the final hours before Election Day.
Why Live Ringless Voicemail Works
Campaigns often struggle to reach voters through traditional phone calls in the final days of an election.
Live ringless voicemail solves that challenge by delivering messages directly to voters’ voicemail inboxes without disrupting their day or requiring them to answer an unknown number.
For campaigns with limited budgets, live ringless voicemail offers a cost-effective way to reinforce key endorsements, highlight important issues, and ensure voters hear the campaign’s message before casting their ballots.
When combined with other voter contact tactics, live ringless voicemail can provide the final touchpoint needed to drive turnout and influence election outcomes.