Republican primary early voting now decides many races long before Election Day, forcing campaigns to rethink when and how they deliver their message.
As discussed in this clip from The Primary Playbook, states like Texas routinely see two-thirds or more of GOP primary voters turn out during early voting. That reality fundamentally changes how campaigns should think about timing and messaging.
One of the biggest mistakes campaigns make is waiting too long to lock in their message. By the time early voting begins, voters are already making decisions.
Successful campaigns:
- Finalize core messaging before early voting starts
- Maintain consistent pressure once voting is underway
- Avoid late pivots that dilute or confuse their message
Early voting isn’t a warm-up. For many campaigns, it’s when the race is decided.
🎥 Watch the clip above to hear firsthand why early voting strategy can make or break a primary campaign.